DAILY CHESS ACADEMY - BRAND PROFILE
As a graphic designer working with Daily Chess Academy, I’ve had the privilege of translating their dynamic chess culture into a cohesive visual identity. From sleek, modern layouts to bold typography and a crisp color palette, our aim is to make strategy both intuitive and inspiring.
Visual Consistency & Brand Voice: Every social post, lesson teaser, and branding asset reflects a deliberate balance of energy and clarity. Clean lines, geometric patterns, and minimalistic chess motifs all contribute to a refined, modern aesthetic.
Engagement through Design: Graphics are built to guide the learner’s eye—from annotated board positions and gamified challenge cards to highlight snapshots of student milestones. Each element is crafted to feel accessible and on‑brand.
Emphasis on Movement & Growth: You’ll notice subtle animations and progression bars incorporated into their visual language—mirroring the steady learning path of chess students advancing toward mastery.
Collaborative Spirit: My collaboration with Daily Chess Academy is rooted in close communication—working directly with their team to ensure every visual asset, from Instagram stories to slide decks, supports their message of daily improvement, strategic thinking, and fun.
User‑Centered Graphics: From coaches introducing concepts through illustrated infographics, to interactive puzzles and announcements, all visual elements are purpose-built to reinforce learning and community engagement.
